Fight the Fake News With … Alphabet (GOOGL)
In addition to being a profit juggernaut, Alphabet Inc (NASDAQ:GOOGL) — parent of search engine giant Google — also is one of the first lines of defense when it comes to fake news.
Google recently made an attempt to combat the circulation of fake news on its search engine, providing new tools that allow users to report misleading or offensive content.
Ben Gomes, vice president of engineering, said Google also “adjusted our signals to help surface more authoritative pages and demote low-quality content … so that issues similar to the Holocaust denial results that we saw back in December are less likely to appear.”
These moves are designed to improve results generated by Google’s cryptic-yet-ingenious search algorithm such that end users get the best, most honest experience.