If a picture is worth a thousand words, then the platform that takes those pictures should be worth much more. And that’s what Snap Inc (NYSE:SNAP), parent of popular messaging app Snapchat, must convince its doubters of. SNAP stock still has more of a chance than what its detractors are giving it, as they make the mistake of thinking the stock needs Facebook Inc (NASDAQ:FB) to die in order to survive.
The young company has made its ambitions as a camera-focused platform in more ways than one, including the fact that it offers creative tools such as Lenses (interactive animations) that underscore its differences from Facebook.
CEO Even Spiegel has touted the camera screen as one day becoming the main starting point for most products on smartphones.
Will he be right? If so, SNAP is already there.
SNAP Stock: Peering Through a Clear Lens
On any given day, anywhere between 60% to 65% of Snapchat’s Daily Active Users (DAU), which SNAP defines as users who open the app at least once during a defined 24-hour period, create camera-sourced “Snaps”. This also means that the company’s 173 million users, which grew 21% year-over-year in the second quarter — 4% faster than Facebook’s 17% rise and almost twice as fast as Twitter Inc’s (NYSE:TWTR) 12% increase — constantly engaged on Snap’s Chat Service and its Storytelling Platform.
As such, I continue to recommend SNAP stock as a sound investment for those who have longer-term horizons of at least 12, 18 to 24 months. The shares, currently around $15, offer compelling upside — assuming the company reaches peak monetization.
While my near-term price target of $17 assumes additional premiums of 15% from current levels, I expect SNAP stock to reach the $25 to $30 range by this time next year, delivering returns of 70% to 110%.