Why Is Marin Software (MRIN) Stock Up 22% Today?

  • Marin Software (MRIN) stock is rising after revealing a new integration with Yahoo.
  • This integration enhances the company’s offerings to advertisers.
  • It also allows advertisers to more easily track their campaigns.
Marin Software (MRIN Stock) website under magnifying glass.

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Marin Software (NASDAQ:MRIN) stock is rising on Wednesday after announcing a new integration with Yahoo that enhances its services.

According to a press release, this integration allows brands to add Yahoo DSP campaigns within the MarinOne Platform. This allows advertisers to more easily manage, measure and optimize omnichannel campaigns.

The Yahoo DSP integration brings the company’s performance-driving programmatic tools to Marin Software. These can be used for ad campaigns “including video, mobile, desktop, connected TV, digital out-of-home, and cutting-edge immersive experiences.”

Chris Lien, CEO of Marin Software, said the following about the agreement:

“Our goal is always to provide brands and their agencies with industry-leading technology to manage and optimize their digital marketing programs in a single platform, and give them a competitive edge in today’s digital marketplace. Working closely with Yahoo, we will be able to jointly develop even more innovative products that deliver on this goal.”

MRIN Stock Investor Reactions

Today’s news brings with it heavy trading of MRIN stock. As of this writing, more than 3 million shares have been traded. That’s a major increase compared to the company’s daily average trading volume of about 942,000 shares.

MRIN stock is up 21.5% as of Wednesday morning.

Investors looking for all of the most recent stock market news today are in luck!

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On the date of publication, William White did not hold (either directly or indirectly) any positions in the securities mentioned in this article. The opinions expressed in this article are those of the writer, subject to the InvestorPlace.com Publishing Guidelines.

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