Cue the Snap Inc (NYSE:SNAP) comeback!

Up 18.3% in the past month through September 14, Cantor Fitzgerald’s raised its 12-month price target for SNAP stock to $17, which would increase its market cap to $20.4 billion from $17.8 billion currently.

Wow.

$20.4 billion for a company that lost $443.1 million in the second quarter alone, 282.3% higher than a year earlier. SNAP stock is currently valued at 28.5 times revenue, almost double the multiple for Facebook Inc (NASDAQ:FB), the company that will ultimately put it out of business.

I get that Millennials love Snapchat, but if the company can’t pay its bills, is there a point to owning its stock? Now, I’m not suggesting Snapchat’s going broke with $2.8 billion in the bank and no debt, but the name of the game is earnings; it’s got none, and it might never get any.

If you’re not independently wealthy, you — in my opinion — have no business owning SNAP stock. That’s especially true when you can buy Facebook instead. A much healthier and sensible alternative.

Alternatives. That’s what makes investing so fascinating. 

“The trick in investing is just to sit there and watch pitch after pitch go by and wait for the one right in your sweet spot,” says Warren Buffett, a man who knows a thing or two about the subject. “And if people are yelling, ‘Swing, you bum!,’ ignore them.”

It’s not about buying the stocks people think you should own, including myself, it’s about buying the ones that make sense for you and your family.

That said, I believe that rational investors should forego SNAP stock for these two moneymakers whose combined market cap is less than Snap’s current valuation of $17.8 billion. They’ll let you sleep at night, provide you with decent dividends, and most importantly, increase in value over the long haul.

Church & Dwight

While very few people know Church & Dwight Co., Inc (NYSE:CHD), a consumer products company with a $12.4 billion market cap and $3.5 billion in annual revenue, most have used its products which include Arm & Hammer baking soda, Trojan condoms, and OxiClean stain remover.

Yes, it’s a consumer staples stock; yes, it’s a defensive play; yes, it’s not nearly as exciting as Snapchat. All true. But here’s something you might not know about Church & Dwight: Since the beginning of 2007, CHD stock has delivered 10 consecutive years of positive annual returns for its shareholders and is up 13.7% year to date through September 14. If the name of the game is consistency, Church & Dwight Dwight wins hands down.

Why pay 28.5 times sales for a money loser when you can own the closest thing to a sure bet for 3.6 times sales? If you want to take greater risks with your money, by all means be my guest, but be sensible about it.

SNAP stock is not sensible investing in my opinion; it’s outright gambling.

EPR Properties

Averaging double-digital returns in four out of the last five years, EPR Properties (NYSE:EPR) stock has seen momentum slow in 2017. That’s in large part due to a misperception by investors that the real estate investment trust’s ownership of movie theaters had been affected by this year’s terrible box office, and that’s simply not the case.

EPR owns some of the best entertainment assets in the country, and, while its stock has lost its way recently, it continues to perform at a high level.

In the second quarter, which EPR reported in early August, it beat on both the top- and bottom-line with revenues of $147.8 million, $14.4 million better than expected while adjusted funds from operations were $1.29 per share, four cents clear of analyst expectations.

In April, EPR acquired a group of entertainment assets, including Northstar Ski Resort in California from CNL Lifestyle Properties, Inc. for $456 million. Also, it provided Och-Ziff Real Estate with $251 million in five-year secured debt financing, so the company could buy 14 CNL Lifestyle ski properties.

With a market cap of $5.3 billion and an investment portfolio that exceeds $6.3 billion, investors are currently getting paid 5.7% annually to wait for EPR stock to get back in gear.

What does SNAP pay you?

As of this writing, Will Ashworth did not hold a position in any of the aforementioned securities.