Electronic Arts Hit with FTC Complaint

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It is no secret that gamers are less than pleased with the ending to Electronic Arts‘ (NASDAQ:EA) final chapter in its flagship Mass Effect trilogy. However, one particularly outraged fan has just raised the stakes.

As Forbes tech writer David Thier reports, a fan who goes by the online handle of “El_Spiko” just filed a detailed complaint to the Federal Trade Commission accusing EA of committing a clear act of false advertising.

The complaint was submitted directly to the FTC’s website, with the fan in question forwarding a follow-up complaint to the Better Business Bureau. Both complaints center on the following claim:

“After reading through the list of promises about the ending of the game they made in their advertising campaign and PR interviews, it was clear that the product we got did not live up to any of those claims.”

However, any claims of EA being under liability are dubious at best. While it has become abundantly clear that fans of the Mass Effect series are in a furor over alleged mishandling of the game’s creative direction, there exists no legal precedent under which to hold Electronic Arts culpable. As Jim Gibson — director of the University of Richmond’s Intellectual Property Institute — elaborates,  “It’s difficult to conceive of any [Electronic Arts] ad that would support this lawsuit. No reasonable consumer would rely on statements about a ‘great ending’ or ‘compelling storyline.”

Creative direction rests in the hands of private companies, and is definitionally outside the scope of federal regulation. However, the tempest of fan complaints echoing across social media has attracted clear notice, with the possibility of an ending change not entirely unlikely.

Adam Patterson is an Assistant Editor of InvestorPlace. As of this writing, he did not hold stock in Electronic Arts. You can follow him on Twitter @ToweringBabble.


Article printed from InvestorPlace Media, https://investorplace.com/2012/03/electronic-arts-hit-with-ftc-complaint/.

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