Anheuser Busch Inbev SA (ADR) (NYSE:BUD) is catching flak for a slogan on its Bud Light bottles.

Source: Bud Light website

A slogan that can be found on some Bud Light bottles reads “The perfect beer for removing ‘no’ from your vocabulary for the night.” This slogan has caught the attention of several critics that say it promotes rape culture, reports Aol.com.

The controversial Bud Light slogan is part of the company’s “#UpForWhatever” campaign. Following the outrage at the beer bottle’s slogan, the company has apologized for the message, Aol.com notes.

Here’s what some Twitter Inc (NYSE:TWTR) users are saying about the controversial campaign slogan.

• “@budlight NO, I’m not #UpForWhatever – would hate to be on the marketing team responsible for this.”
• “Wonder if Bud Light’s rape culture-promoting #UpForWhatever tagline had anything to do w/internal dudebro culture?”
• “Whoa. Whoever thought THAT was a good message probably ingested a case of cheap beer beforehand.. #UpForWhatever ?? “
• “Really? Who’s their target market and what exactly are they trying to get ppl to stop saying “no” to? #upforwhatever”
• “I don’t understand why everyone is making a big deal out of @budlight and their new bottle #UpForWhatever #lovebudlight #Missouri”

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