Comcast Corporation (NASDAQ:CMCSA) stock is often seen as a way to invest in traditional cable, as the company is one of the largest providers to customers in the United States. Hidden from the main business is an NBCUniversal division that’s showing tremendous growth.

This Comcast unit turned in impressive results for the first quarter and doesn’t appear to be slowing down. Theme parks, television and the integration of Dreamworks Animation all appear to be catalysts for CMCSA.

Management began the company’s first-quarter earnings call by telling investors and analysts it was off to its fastest start in five years, primarily thanks to NBCUniversal segment’s 14.7% gain in revenue and 24.4% gain in EBITDA. That success came from theme parks, movies, and television.

Theme Parks

Full attendance figures are not yet available for 2016, but the results from 2015 show strong gains at the three parks. Universal Studios resorts were the third most attended in 2015 with 44.9 million visitors, trailing only Walt Disney Co (NYSE:DIS) (137.9 million) and Merlin Entertainment (62.9 million).

Universal Studios ranked fourth in the world with attendance of 13.9 million, a gain of 17.8%. Universal Studios Florida attendance increased 16% to 9.6 million attendees, and Universal Studios Hollywood increased 4% to 7.1 million attendees.

Comcast is betting big on the continued success of Universal Studios by acquiring the portion of Universal Studios Japan it did not own. More than $2 billion is being paid by CMCSA to take full ownership.

Accompanying new Harry Potter-themed sections of the parks will be Nintendo-themed areas as well. Comcast expects these to act as additional catalysts to boost theme park attendance and revenue. Universal Studios Japan appears to be first with an announced completion date of 2020, in time for the Summer Olympics that will be held in Tokyo, Japan.

Television

Comcast’s NBC television unit is quickly becoming a booming star and ready to make Must See TV a big reason CMCSA is one of the best stocks to buy. NBC enjoyed a great television season in 2016 with the breakout freshman hit “This is Us.” Management is now betting on that show, a revival of “Will & Grace,” and sports coverage to power the network in 2017.

The revival of “Will & Grace” is incredibly important to NBC, as the show was among the most watched during its eight-season run and, along with “This is Us,” gives NBC an amazing lineup for capturing advertising dollars and rewarding owners of Comcast stock.

Comcast is also looking at the short-term future of 2018 when it will air both Super Bowl LII and the Winter Olympics. Last year’s Super Bowl was watched by more than 111 million people and ranked in the top five of all time. The 2014 Winter Olympics brought in more than $1.1 billion in revenue for NBC. Further, Comcast has commented that ad sales are pacing ahead of levels seen during the 2014 Winter Olympics.

Movies

Comcast acquired Dreamworks Animation for $3.9 billion, giving it a library of intellectual property that, combined, creates one of the biggest animation studios. The move was questioned and seemed to get off to a rough start with multiple layoffs and cancellations of movies in development.

However, at this point, the integration appears to be going as planned and should help Comcast compete in the huge kids’ content market.

Along with the lovable kids’ characters acquired in the deal, Comcast received a majority ownership in Awesomeness. This studio has signed some recent deals that reinforce the notion that this was one of the undervalued items Dreamworks Animation owned. Awesomeness signed a movie deal with Netflix, Inc. (NASDAQ:NFLX) to air an original “Fatal Attraction” styled teen movie on June 16. The studio also renewed shows that air on Hulu, and Alphabet Inc’s (NASDAQ:GOOGL, NASDAQ:GOOG) YouTube Red.

After years of producing original content from its library of characters for Netflix, Dreamworks Animation will now help power a big move by Comcast to rebrand its kids’ content. The Sprout Network will be changed to Universal Kids, launching in September. The channel will feature reruns of Dreamworks Animation shows such as “Dragons: Riders of the Berk” and “All Hail King Julien.”

Going forward, Comcast will be able to create more original content based on its great library of characters for this network, while also utilizing that library to make this network standout against rivals.

Dreamworks Animation can’t be overlooked as a great way for Comcast to boost its theatrical revenue, either. Despite delays of some movies and cancellations of others, the studio has an exciting lineup coming.

Twenty-First Century Fox Inc (NASDAQ:FOXA) will also distribute “Captain Underpants,” the latest Dreamworks Animation movie. Going forward, Comcast has an exciting lineup of movies under the Dreamworks Animation banner from which it can profit fully.

In fact, the 2018, 2019 and 2020 lineups for Comcast look pretty impressive. This includes “How to Train Your Dragon 2,” “Fast and Furious 9,” “The Secret Life of Pets 2,” “Jurassic World Sequel,” “The Grinch,” “Trolls 2,” “Minions 2,” and “Sing 2.” This movie slate should provide a nice boost to CMCSA stock and shows the strength of acquiring Dreamworks Animation to boost its theatrical output.

Bottom Line for Comcast Stock

Comcast is currently ranked second for box office revenue in 2017 with 21.5% market share and $890.7 million, trailing only Disney ($924.0 million). This comes with five Comcast movies surpassing $100 million domestically, including “Fate of the Furious” ($215.1 million). The rest of the year includes potential blockbusters in “The Mummy,” “Despicable Me 3,” and “Pitch Perfect 3.” Adding in the strong performance of “The Boss Baby” ($163.1 million domestically) would actually put Comcast in first place.

While Comcast finished third at the 2016 box office, let’s not forget the record-breaking performance in 2015. CMCSA turned in an impressive $2.56 billion in domestic box office and was No. 1 with a 22.3% market share. That performance came from seven movies grossing more than $100 million, and all of those franchises have upcoming sequels.

Overall, Comcast stock was a decent winner in 2016, gaining 24% for shareholders. CMCSA stock is already up more than 15% in 2017, but still has room to run. The company turned in an incredibly strong first quarter and is set up nicely to continue its success in 2017, before a monster 2018 year. Comcast stock remains a great buy with these impressive catalysts coming.

As of this writing, Chris Katje did not hold a position in any of the aforementioned securities.