The agreement between the two companies makes it so that Microsoft Azure will become the preferred cloud platform for Adobe’s Marketing Cloud, Creative Cloud and Document Cloud. MSFT is in turn making ADBE’s Marketing Cloud its preferred platform for its Dynamics 365 Enterprise edition.
The two companies are working on data integrations so that information can easily be shared between the Marketing Cloud and Dynamics 365. The cloud deal between Adobe and Microsoft is designed to help bring business customers into the digital age.
Microsoft and Adobe claim that this partnership will allow them to better serve business customers. This should allow business customers to more easily collect data across the two services, which could in turn help businesses with customer interactions and relationships.
“Customers today expect a well-designed, personalized and consistent experience every time they engage with a brand,” Shantanu Narayen, the President and CEO of ADBE, said in a statement. “Adobe and Microsoft will bring together the cloud horsepower and end-to-end capabilities brands need to design and deliver great digital experiences.”
Cisco Systems, Inc. (NASDAQ:CSCO) and salesforce.com, inc.(NYSE:CRM), cloud computing company, also recently announced plans to team up. The two companies’ efforts will bring together Cisco Jasper and the Salesforce Internet of Things (IoT) Cloud, which should allow business customers to better monitor their IoT devices.
MSFT and ADBE shares were down slightly as of Monday morning.