McDonald’s (NYSE:MCD) is trying to woo back customers amid high inflation with a new $5 meal deal set to take place for a limited time starting in June.
The McDonald’s $5 meal deal will see it offer a McChicken or a McDouble, a four-piece chicken nugget, fries and a drink. The offer will start on June 25 and will be available for about one month.
McDonald’s isn’t offering this $5 meal deal alone, as it has teamed up with Coca-Cola (NYSE:KO) for it. That has the soft drink company offering marketing funds to support the deal.
John Palmaccio, McDonald’s owner and operator and chair of the Operators National Advertising Fund, said the following to CNBC:
“Great value and affordability have always been a hallmark of McDonald’s brand, and all three legs of the stool are coming together to deliver that at a time when our customers really need it. This is the power and promise of the Golden Arches.”
Will McDonald’s $5 Meal Deal Beat Inflation?
The offering from the fast-food giant may be a tempting one for consumers who are tired of high prices. If it works, it could draw customers back to McDonald’s even after the deal ends. That’s likely what the company’s leaders are hoping for.
MCD stock is up slightly as of Thursday afternoon.
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On the date of publication, William White did not hold (either directly or indirectly) any positions in the securities mentioned in this article. The opinions expressed in this article are those of the writer, subject to the InvestorPlace.com Publishing Guidelines.
