According to insiders, Disney wants to develop a premium membership program that would include benefits for customers. That could include discounts across its various services, as well as other bonuses.
Executives at Disney are still discussing what this would all mean for consumers. They also haven’t decided on a name yet. Instead, the placeholder title of “Disney Prime” is reportedly being used internally.
Of course, Disney isn’t considering this option just to benefit its customers. The company wants to launch the service as a way to increase consumer spending. That includes ways to get people to spend more at its parks, as well as on Disney+.
Since these discussions still aren’t complete, several things haven’t been hammered out yet. That includes what the price for the service would be, as well as when the service could become available to consumers.
Investors should note that there’s no guarantee Disney will move forward with these membership plans. Even so, it’s something to keep in mind as we await more news in the coming months.
DIS stock is down slightly as of Thursday morning.
Investors seeking out more of the latest stock market news will want to stick around!
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On the date of publication, William White did not hold (either directly or indirectly) any positions in the securities mentioned in this article. The opinions expressed in this article are those of the writer, subject to the InvestorPlace.com Publishing Guidelines.