Tech Stocks to Buy: Snap (SNAP)
Forward P/E Ratio: N/A
YTD Performance: -15.3%
Since going public and topping $29.44 a share, Snap Inc (NYSE:SNAP) traded in the range of between $20 to $23. Then it reported first-quarter earnings. Revenues rose four-fold, but the $2 billion in stock-based compensation made up most of the losses in the period.
Facebook Inc (NASDAQ:FB) is also copying Snapchat’s features. Last month, it copied Stories, which allow for users to post videos and photos that disappear after 24 hours. But Snapchat’s loyal user base, which is mostly millennials, is unlikely to switch over to the FB app or to WhatsApp. Snapchat users enjoy having less of their personal data sold to advertisers.
Despite the plunge after-hours on May 10, Snap will take its time winning big-budget advertising deals. Already, Snap is reportedly adding self-service tools that help advertisers. It is also signing more deals that will add original content to the app. Management restraint in limiting how much stock it gives its employees would put an end to the losses.