When most investors begin their hunt for new stocks to add to their portfolio, it’s not tough to come up with ideas. Popular mega-caps like Apple Inc. (NASDAQ:AAPL) and Facebook Inc (NASDAQ:FB) can be great stocks to buy, but the reason they’re typically first to mind is because they dominate headlines, and odds are goods those investors are also users of their products or services.
While storied stocks like Facebook and Apple are fun — particularly in that each has outperformed the market of late — it’s not necessarily healthy to limit a potential list of great stocks to just familiar names within easy reach. Sometimes, the most rewarding trades are the less crowded ones that have managed to remain off the mainstream media’s radar.
With that as the backdrop, here’s a closer look at 10 great stocks — some of the large-cap variety, but a few in the mid-cap “sweet spot” — worth a closer look, even if you’ve barely or even never heard of them.
Sometimes the road less traveled leads you to even better results.