3 Big Stock Charts for Friday: PPL, Macy’s and Eli Lilly

The final trading day of the week is still serving up trading possibilities

Whoops. For no particular reason other than the sheer weight of recent gains and the lack of justification for them, the sellers hit stocks harder on Thursday than they had in weeks. The S&P 500 ended the day down 0.82%, which was better than its intraday loss, but still below some key support levels.

The highly followed Advanced Micro Devices (NASDAQ:AMD) took a sizeable toll, not only falling 2.3%, but certainly inspiring the selling of other important technology names. Bank of America (NYSE:BAC) was up 1.4%, bouncing back with other banks, but their collective gains still weren’t enough to drag the broad market back into the black.

Those aren’t the names traders will want to take a closer look at today, however. Rather, stocks charts of Macy’s (NYSE:M), PPL (NYSE:PPL) and Eli Lilly (NYSE:LLY) are most worthy of inspection. Here’s why.

Macy’s (M)

3 Big Stock Charts for Friday: PPL, Macy's and Eli Lilly

Macy’s should ring a bell. It was one of the stock charts we put under the microscope back on Sept. 25, shortly after a key support line had turned into a resistance line. It appeared to be a setup for a bearish leg.

That concern was valid. With one last failed attempt to crawl back above that hurdle, the would-be buyers finally threw in the towel. The tumble in the meantime has carried M shares down to another pivotal line in the sand that, if broken, opens the door to another wave of selling.


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• The make-or-break line is the 200-day moving average line, plotted in white on both stock charts. It was kissed yesterday, but so far hasn’t let Macy’s shares move under it. The bears are still swinging though.

• Should the 200-day average line fail as a floor, the next potential support level is around $30, which is the bottom of the bullish gap left behind by May’s surge.

• That being said, don’t get presumptuous here. Though the stock is performing poorly, there has not been a great deal of volume behind the selling effort thus far.

PPL (PPL)

PPL (PPL)

PPL is another name that has been scrutinized of late. The last look was from Aug. 14, when the stock looked poise to break above a technical ceiling as part of a long-term recovery effort.

That happened, but the move didn’t stick. In fact, by a month later, PPL was right back where it started. The rebound effort has picked up again, though, and this time it’s getting going on an even firmer footing.


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• The deal-maker is the brush of the 100-day moving average line, in gray, from last week. All it took was a touch of it to inspire another wave of buying that carried the stock all the way back above all of its key moving average lines.

• Zooming out to the weekly chart puts things in perspective. The bears arguably got overzealous with PPL last year, leaving plenty of room for recovery now.

• Much of this renewed strength has more to do with a flight to safety than PPL specifically. The company is a utility name, which is about as safe as it gets. The reasoning, however, is irrelevant in the short run.

Eli Lilly (LLY)

Eli Lilly (LLY)

Finally, as the old adage goes, too much of anything is still too much. It’s true in trading, which is why the oddly bullish runup from Eli Lilly since July followed by Thursday’s gap-making 4% gain may also mark the pivot from a rally into a pullback.


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• The shape of the bar on Thursday is concerning. The incredibly bullish open, in response to an update about a key developmental drug, was strong, but was already fading just ten minutes into the session. They partially bounced back, but the resulting doji-shaped bar usually indicates a transition. In this case, the net-buying environment is becoming a net-selling environment.

• The volume surge is also alarming, as such surges also tend to mark turning points for a trend.

• Nevertheless, this is still a possibility that needs lots of confirmation. It will start with a decided downside move, but the clincher won’t take shape until LLY shares break below a major support area around $104 where a couple of support levels have converged.

As of this writing, James Brumley did not hold a position in any of the aforementioned securities. You can follow him on Twitter, at @jbrumley.


Article printed from InvestorPlace Media, https://investorplace.com/2018/10/3-big-stock-charts-for-friday-ppl-macys-and-eli-lilly/.

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