Lesser-Known Tech Stocks to Buy: Criteo (CRTO)
Market Cap: ~$3.2 billion
The ad-tech market has been marred by a slew of bankruptcies. The market is dominated by giant operators such as Facebook and Alphabet Inc (NASDAQ:GOOGL), which have bled the market nearly dry.
Still, the space has a few other notable winners, including Paris-headquartered Criteo SA (ADR) (NASDAQ:CRTO).
What has Criteo done to differentiate itself? When the founders launched the company back in 2005, they focused on machine learning and artificial intelligence. They knew these technologies would produce much better results for their customers. Also critical was that Criteo based its business model on some performance metrics (say, a click-through or a download) that weren’t as fuzzy as others, such as pageviews.
Growth has been solid, including 33% top-line growth to $542 million in Criteo’s most recent quarter. The company also saw operating cash flows spike by 214% to $60 million.
CRTO also is playing a role in helping struggling brick-and-mortar retailers deal with the onslaught of ecommerce companies. According to CEO Eric Eichmann, “Most retailers and brands do not have the technology capabilities to fully organize and activate the abundant data they collect online and offline. They also lack scale to reach and engage consumers online.”
In other words, Criteo likely will be a vital partner in the retail wars.