Marin Software (NASDAQ:MRIN) stock is rising higher on Wednesday after the marketing software company announced the integration of HubSpot (NYSE:HUBS) data.
According to a press release from the company, it has added HubSpot to its platform. This allows performance marketers to make use of potential customer relationship management (CRM) information that can extend beyond online interactions and website activities.
Marin Software said the following about the integration of HubSpot data into its services:
“By aligning HubSpot’s rich CRM data with campaign data in Marin, the integration equips marketers with a comprehensive understanding of customer behaviors, interactions, and preferences. This holistic view empowers marketers to fine-tune advertising strategies, drive personalized experiences, and optimize bidding for optimal results.”
What This Means for MRIN Stock
Offering better data to its customers is a win for investors in MRIN stock. It opens the way for the company to secure more information about its targets, which can expand interactions. That can also result in the company gaining additional customers seeking its services.
In addition to that, the news has investors excited today with heavy trading of MRIN stock. As of this writing, more than 6 million shares have been traded. For comparison, its daily average trading volume is closer to 184,000 shares.
MRIN stock is up 34.2% as of Wednesday morning but down 58.3% year-to-date (YTD) as of yesterday’s close.
Investors seeking even more of the most recent stock market news will want to stick around!
We’re offering up all of the hottest stock market coverage that traders need to know about on Wednesday! Among that is what has shares of NeuBase Therapeutics (NASDAQ:NBSE) stock up, the biggest pre-market stock movers this morning and more. All of that info is ready to go below!
On Penny Stocks and Low-Volume Stocks: With only the rarest exceptions, InvestorPlace does not publish commentary about companies that have a market cap of less than $100 million or trade less than 100,000 shares each day. That’s because these “penny stocks” are frequently the playground for scam artists and market manipulators. If we ever do publish commentary on a low-volume stock that may be affected by our commentary, we demand that InvestorPlace.com’s writers disclose this fact and warn readers of the risks.
Read More: Penny Stocks — How to Profit Without Getting Scammed
