Red-hot chipmaker AMD pops on surprise Q2 profit >>> READ MORE

10 Mergers & Acquisitions Investors Would Love to See

Some of these mergers are pie in the sky, but others might just happen

      View All  

Mergers & Acquisitions Investors Would Love to See: Brunswick (BC) and BRP (DOO)

Mergers & Acquisitions Investors Would Love to See: Brunswick (BC) and BRP (DOO)
Source: Shutterstock

Buyer: Brunswick Corporation (NYSE:BC)

Seller: BRP Inc

Brunswick has some of the finest brand names on the water; BRP is famous for its Ski-Doo and Sea-Doo brand names. Together, these two leisure-related businesses could corner the market on fun.

Consumers today are looking for experiences rather than just owning stuff. That’s not to say that we don’t buy things, just that what we are sold evokes an emotional attachment or we aren’t nearly as engaged in the buying process.

“Experience is your product too, it’s not just the physical object. Not to be cliché, but people always remember the way you make them feel,” said Melissa Gonzalez recently, CEO of the Lion’esque Group, a company dedicated to delivering top-notch retail experiences. “At the end of the day, what’s going to get me out of my house or my car to see you in a physical environment, since I can buy from you anywhere.

Nothing will get you out of the house like an excellent boating or snowmobile excursion.

Profitable fun. 

Next Page

Article printed from InvestorPlace Media,

©2017 InvestorPlace Media, LLC