Mergers & Acquisitions Investors Would Love to See: Brunswick (BC) and BRP (DOO)
Buyer: Brunswick Corporation (NYSE:BC)
Seller: BRP Inc
Brunswick has some of the finest brand names on the water; BRP is famous for its Ski-Doo and Sea-Doo brand names. Together, these two leisure-related businesses could corner the market on fun.
Consumers today are looking for experiences rather than just owning stuff. That’s not to say that we don’t buy things, just that what we are sold evokes an emotional attachment or we aren’t nearly as engaged in the buying process.
“Experience is your product too, it’s not just the physical object. Not to be cliché, but people always remember the way you make them feel,” said Melissa Gonzalez recently, CEO of the Lion’esque Group, a company dedicated to delivering top-notch retail experiences. “At the end of the day, what’s going to get me out of my house or my car to see you in a physical environment, since I can buy from you anywhere.
Nothing will get you out of the house like an excellent boating or snowmobile excursion.