Marin Software (NASDAQ:MRIN) stock is rocketing higher on Wednesday after the enterprise marketing software company upgraded its integration with Microsoft (NASDAQ:MSFT) Advertising.
According to a press release from Marin Software, this additional integration includes access to Microsoft’s intelligent Automated Bidding and first-party conversion data. This is used with the company’s artificial intelligence (AI)-powered budget optimization to help brands pick the right advertising options.
This brings several advantages to Marin Software’s customers. Among these is no longer having to manage costs for advertising plans. Instead, the software can perform this itself after weighing each customer’s budget options.
Marin Software CEO Chris Lein said the following about the upgraded integration with Microsoft Advertising:
“Our enhanced integration with Microsoft Advertising represents another step forward in delivering innovative tools and capabilities to our users, enabling them to unlock new levels of success in their advertising campaigns.”
MRIN Stock Movement Today
News of this new integration has investors excited and that brings heavy trading to MRIN shares today. This has more than 6 million shares traded as of this writing. For the record, the company’s daily average trading volume is below that at about 306,000 shares.
MRIN stock is up 62.2% as of Wednesday morning.
Investors will find more of the latest stock market stories below!
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On the date of publication, William White did not have (either directly or indirectly) any positions in the securities mentioned in this article. The opinions expressed in this article are those of the writer, subject to the InvestorPlace.com Publishing Guidelines.
