Best Tech Stocks to Buy: Facebook (FB)
Facebook Inc (NASDAQ:FB) is far from perfect, suffering issues connected to user-generated content, and realizing quickly that the Oculus VR virtual reality system isn’t quite the explosive X-factor they (and many investors) thought it would be — at least not yet.
But these worries are minor compared to Facebook’s successes and potential.
Facebook continues to grow at a hefty clip, boasting a 49% revenue jump (to $8.03 billion) in its most recent quarter and profits of $3.06 billion, a 76% spike. That’s all built on Facebook’s outstanding ability to crank out user growth, which recently has put its user base over the 2 billion (monthly active user) mark. Thanks to this scale and rich demographic data, FB has gobbled up an outsize portion of the online ad opportunity.
But Facebook isn’t running out of levers to pull to propel growth. Its WhatsApp and Instagram apps are both growing users rapidly and are still in the early phases of monetization.
Messenger is fascinating prospect with quite a bit of potential (though not as much attention as it deserves). As seen at the F8 conference, FB has plans to target the massive local commerce market with Messenger, which sports 1.2 billion MAUs and 70 million business pages. This week, in fact, Facebook announced it will roll out ads in Messenger.
How big is the opportunity? Consider this statement from CEO Mark Zuckerberg in 2014: “Messaging is one of the few things that people do more than social networking.”